I am passionate about the art of storytelling, especially when it comes to communicating stories of journeys. We all have one. It's not necessarily the whole story of your life, but an aspect, moment, or occurrence that had a profound impact on you or your business. Storytelling, whether verbal or written, is instinctive. People have been doing it for thousands of years. Many of us have the desire to process our life experience by putting it into a story so we can succinctly share it with others. This is another very human element - sharing our experiences helps us feel connected to one another.
One of my favorite things is to help individuals and companies discover their unique stories. Through writing exercises, consultations, and practice I can coach you to write your own story, or I can write it for you!
Storytelling has become very popular in business as a tool to promote your brand. Learn how to share your company's story, the journey of becoming an entrepreneur, or the story of how an idea became a successful business. Use storytelling in business to connect to your community, build your brand, and to help employees feel valued.
Storytelling in business is a trend that is rapidly gaining popularity and is a powerful tool that can be used to reach out to the community that your company serves, by means of website content, presentations, and promotional material.
Consider these three types of business stories:
The personal story
The story of our company
The story of an idea
Stories are a powerful way to connect with people on an emotional level, to instigate change, and to share a vision.